Spring/Summer 2019 - Where did it all begin?
7th March 2019 by Team Noble
According to Pantone, the ‘authority of colour’, Spring/Summer 2019 was predicted to be a season that is ‘empowering’ and full of ‘confidence and spirit.’ Here at Noble, I am sure you will agree the season’s colours are just that!
We have caught up with Christopher Montgomery and Ellie Saunders-Watson, the Product Developers and the ones with the vision behind the vibrant shades, to let you know how Antigua and Dragon Fruit came about…
It all begins by using a trend report which is used for predicting colours two to three years prior to the season launch.
Using this report, trend experts gather to identify the political, economic, artistic, and socio-cultural movements that will impact everything from how people shop, eat and communicate. In 2019, it was felt that people will want to get back in touch with the things that touch them, both emotionally and physically, including sexuality, moods, microbes and food. 2019 was about designing for ‘feelings’ and a new emotional era was to be entered. With that in mind, colours were narrowed down to fit what Noble represents and a story and strategy was developed.
It is always important for Chris and Ellie to match global seasonal colours to Pantone colours (a standardised system for designers to reproduce colours accurately) and then if happy they get a Pantone swatch which shows the truest colour representation.
‘Up with the sun, ride out the day’ was the chosen theme behind the Spring and Summer campaign and the photography taken reflects this perfectly, capturing the magic of early mornings at one with your horse - no greater feeling. When looking at the imagery, it illustrates why the final decision of two colours, Dragon Fruit and Antigua were the ones, fitting in with Pantone’s original prediction and for Noble, being the most vibrant and fun, capturing the spirit of Summer and the thrill of the ride.
As always, designed to help you live the life you ride and Team Noble hopes you dare to wear the new collection this Summer.
Athena Cowl in Dragon Fruit
Athena ¼ Zip in Antigua
Ashley Performance Shirt in Antigua
Athena 1/4 Zip in Dragon Fruit